PUBLICITY.

There's nothing like publicity

To further that lubricity

Which minted cartwheels need

To maximize their speed

In your direction.

True, some hydropathist of stocks,

Or one whose trade is picking locks,

May make objection:

Yet even those gentry always lurk

Where booming first has done its work.

Observe how oft some foreigner,

About the size of coroner,

Can sell L O R D

( Four letters, as you see,)

For seven numbers,

Because his trade-mark, thus devised,

Is advertised and advertised

Till it encumbers

The mental view, as though‘ t were some

Bald-headed brand of chewing-gum.

Study your own psychology!

See how some mere tautology

Of picture, or of print,

Has realized the glint

Of your good money.

How often have persistent views

Of one bare head sold you your shoes!

Which does seem funny;

And yet‘ twas head-work, after all,

Which helped the shoe-man make his haul.

There's some obscure locality

In every man's mentality

Which, I am free to state,

I'd like to penetrate

For my felicity.

For now who gives a second look

When he perceives a POEM by Cooke?

But come publicity!

And then a poem by COOKE were seen

The first thing in the magazine!